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Concept:
Pica Pica is an exclusive Swedish Avant Garde trademark that offers exclusive and tailored ladies garment. The collections are small and carefully balanced with a strong emphasize on fit and functionality. The style is pure and feminine with a playful twist. All garments are produced in fine qualities such as silk, cotton, viscose and wool.
”We have put a great effort into creating a kind of ”Powersuit” for women, clothes that are expressive, gorgeous and stunningly comfortable. Our aim is to give the user a feeling of absolute certainty!”
Pica Pica is the latin name for magpie – a complex, stunning and beautiful bird which, in spite of it’s beauty, indicates sassyness and strength. Wherever in the world you might find it, it is always drawn to gold and anything that shines or glimmers.
Company:
The strong urge to express the Pica Pica message was what brought Filippa Freijd and Kajsa Wallin together. In early 2005 they met at a party and realized they had the same vision and that they both felt that there was an important element missing in the fashion industry – namely:
Clothes that bring out the strength and courage in the woman.
Kajsa Wallin has previously run her own fashion label and Filippa Freijd is the director of a number of prizewinning films, such as “Fourteen Sucks”(2004).
Both Filippa and Kajsa studied fashion and design in Denmark, Filippa with specialization in sales/marketing and Kajsa with specialization in design/construction.
Pica Pica is an exclusive Swedish Avant Garde trademark that offers exclusive and tailored ladies garment. The collections are small and carefully balanced with a strong emphasize on fit and functionality. The style is pure and feminine with a playful twist. All garments are produced in fine qualities such as silk, cotton, viscose and wool.
”We have put a great effort into creating a kind of ”Powersuit” for women, clothes that are expressive, gorgeous and stunningly comfortable. Our aim is to give the user a feeling of absolute certainty!”
Pica Pica is the latin name for magpie – a complex, stunning and beautiful bird which, in spite of it’s beauty, indicates sassyness and strength. Wherever in the world you might find it, it is always drawn to gold and anything that shines or glimmers.
Company:
The strong urge to express the Pica Pica message was what brought Filippa Freijd and Kajsa Wallin together. In early 2005 they met at a party and realized they had the same vision and that they both felt that there was an important element missing in the fashion industry – namely:
Clothes that bring out the strength and courage in the woman.
Kajsa Wallin has previously run her own fashion label and Filippa Freijd is the director of a number of prizewinning films, such as “Fourteen Sucks”(2004).
Both Filippa and Kajsa studied fashion and design in Denmark, Filippa with specialization in sales/marketing and Kajsa with specialization in design/construction.